Magora
From a software house in the Waldviertel to a global AI company.
About Magora

From a software house in the Waldviertel to a global AI company.

We started as an IT & software company in rural Lower Austria. Today we design, build and run fully virtual-managed business divisions — humans and AI, collaborating, everywhere.

Our roots

Built in the Waldviertel. Made for the world.

Magora Group was founded in the Waldviertel, Lower Austria — a quiet, green corner of the country not known for tech. That's exactly where we learned to build things that last: careful engineering, real accountability, and a team that treats each other's time and trust as the scarcest resource in the company.

Back then, simply getting the internet out here felt like a small miracle. For a long time we ran the whole operation on just two ISDN modems, while companies and people in the cities already had DSL and fast connections. We couldn't buy our way past those limits — we had to out-think them. That shaped how we work to this day: we think outside the box, we find paths others never even considered, and we build our visions from exactly that mindset — carrying it forward and reinventing it with every new technology.

What began as an IT & software company in 2000 has grown, over two decades, into a network of affiliate, marketing, content and support operations serving millions of users worldwide. That growth taught us something the AI era made undeniable: the hard part was never writing code — it was managing context across every team, every customer, every decision.

So we rebuilt the company around that idea. Magora today is an AI-driven company that designs, launches and operates fully virtual-managed business divisions — where a shared knowledge Brain and virtual employees carry institutional memory that used to live only in people's heads.

Our path

Two decades of building, one clear direction.

A software house that scaled into a global operation — and is now rebuilding itself around AI, on purpose.

It started in the Waldviertel

Our roots reach back to 2000 — a small IT & software team in rural Lower Austria, making the most of two ISDN modems. Early movers, we were fully in the cloud by 2007, long before it was normal.

20M+ users, 15,000 partners

A worldwide network of 15,000 affiliate sales partners and over 20 million users later, Magora is managing 400+ TB of customer content and has generated 30M+ leads for its divisions — proof the model works at scale.

The context problem

Growth exposes the real bottleneck: knowledge trapped in people's heads and scattered tools. We start building a shared corporate knowledge Brain to give every team — and eventually every AI — the same context.

Fully virtual-managed companies

Today Magora is an AI-driven company: virtual employees work every task alongside real people, guided by playbooks and a multi-LLM engine, running entire business divisions — some of which we now offer to clients.
Leadership

Founders, still building.

Christoph and Markus Pass founded Magora in the Waldviertel and still run it as Managing Directors — now steering it through its biggest transformation yet.

Christoph Pass

Christoph Pass

CEO & Co-Founder

“When the right people come together in the right mood, then unimaginably great things are simply possible.”
Markus Pass

Markus Pass

CTO & Co-Founder

“Visibility is foundational to security.”
Proof, not promises

Two decades of scale, before AI ever entered the picture.

20M+
users served worldwide
15,000
affiliate sales partners
400+ TB
customer content managed
30M+
leads generated
Cloud systems since 2007Kununu Top CompanyOpen Company
Our mission

Build fully virtual managed companies — and run them with real accountability.

We don't sell a SaaS platform. We build and operate our own daughter companies end-to-end — humans setting direction and judgment, virtual employees executing with guardrails, playbooks and the Brain engine keeping every decision, privilege and relation traceable. Where it makes sense, we bring parts of that stack to clients who want the same model.

It's the same mission we started with in the Waldviertel: create the conditions for people's — and now AI's — potential to do real work, reliably, at scale.

Build fully virtual managed companies — and run them with real accountability.
Curious how it all actually runs?

Curious how it all actually runs?

Come say hello, or explore the Brain, the playbooks and the people behind every division we run.