From a software house in the Waldviertel to a global AI company.
We started as an IT & software company in rural Lower Austria. Today we design, build and run fully virtual-managed business divisions — humans and AI, collaborating, everywhere.
Built in the Waldviertel. Made for the world.
Magora Group was founded in the Waldviertel, Lower Austria — a quiet, green corner of the country not known for tech. That's exactly where we learned to build things that last: careful engineering, real accountability, and a team that treats each other's time and trust as the scarcest resource in the company.
What began as an IT & software company running cloud systems since 2007 has grown, over two decades, into a network of affiliate, marketing, content and support operations serving millions of users worldwide. That growth taught us something the AI era made undeniable: the hard part was never writing code — it was managing context across every team, every customer, every decision.
So we rebuilt the company around that idea. Magora today is an AI-driven company that designs, launches and operates fully virtual-managed business divisions — where a shared knowledge Brain and virtual employees carry institutional memory that used to live only in people's heads.
Two decades of building, one clear direction.
A software house that scaled into a global operation — and is now rebuilding itself around AI, on purpose.
Cloud from day one
Magora moves its systems to the cloud in 2007 — early for an IT company outside a major tech hub — and starts building the marketing, affiliate and content operations that would become our core business.
20M+ users, 15,000 partners
A worldwide network of 15,000 affiliate sales partners and over 20 million users later, Magora is managing 400+ TB of customer content and has generated 30M+ leads for its divisions — proof the model works at scale.
The context problem
Growth exposes the real bottleneck: knowledge trapped in people's heads and scattered tools. We start building a shared corporate knowledge Brain to give every team — and eventually every AI — the same context.
Fully virtual-managed companies
Today Magora is an AI-driven company: virtual employees work every task alongside real people, guided by playbooks and a multi-LLM engine, running entire business divisions — some of which we now offer to clients.
Founders, still building.
Christoph and Markus Pass founded Magora in the Waldviertel and still run it as Managing Directors — now steering it through its biggest transformation yet.
Christoph Pass
"When the right people come together in the right mood, then unimaginably great things are simply possible."
Markus Pass
"Visibility is foundational to security."
Two decades of scale, before AI ever entered the picture.
Build fully virtual managed companies — and run them with real accountability.
We don't sell a SaaS platform. We build and operate our own daughter companies end-to-end — humans setting direction and judgment, virtual employees executing with guardrails, playbooks and a shared Brain keeping every decision traceable. Where it makes sense, we bring parts of that stack to clients who want the same model.
It's the same mission we started with in the Waldviertel: create the conditions for people's — and now AI's — potential to do real work, reliably, at scale.
Curious how a virtual-managed division actually runs?
Talk to us, or see the Brain, playbooks and multi-LLM engine behind every division we operate.