Eight principles. One rule that never changes: people come first — AI amplifies them.
Long before "AI-driven" was in our name, these values shaped how Magora works. Today they govern every human colleague and every virtual employee alike — the same standard, no exceptions.
The eight values behind every decision.
They were written for a team of people. They now apply, word for word, to the virtual employees that work beside them.
Respect
Every person's time, judgement and pace is honoured — and every AI colleague is designed to defer to it, never to override it.
Trust & Reliability
Say it once and it happens — whether the "it" is a promise from a colleague or a playbook run by a virtual employee.
Openness
Context is shared, not hoarded. Our Brain exists so knowledge is visible to whoever — human or AI — needs it next.
Communication
Talk plainly, talk often. A virtual employee is briefed and questioned exactly like a colleague — no jargon, no black box.
Wellbeing
Automation exists to give people their time back — a shorter week, fewer late nights, more room to think and rest.
Quality
Guardrailed playbooks mean the tenth output is as good as the first. Consistency is a promise, not a hope.
Seriousness
We take the craft seriously, even when the tools are new. Every AI-run process is held to the same bar as human-run work.
Honesty
Straight answers, visible limits. If a virtual employee doesn't know, it says so — and hands off to a human who does.
Values written by two people who still run the company.
When the right people come together in the right mood, then unimaginably great things are simply possible.Christoph Pass — CEO & Co-Founder, Magora Group GmbH
Visibility is foundational to security.Markus Pass — CTO & Co-Founder, Magora Group GmbH
Values are nice on a page. See them lived out day to day.
Flexitime, home office, a flat hierarchy, and a Waldviertel campus with a heated pool — our culture is where these eight values actually get tested, every single day.
See our culture & benefitsWant to work somewhere these values are enforced, not just printed?
Open roles across engineering, operations and AI — all built on the same principles.