One post, every channel: how the Magora Brain publishes

One post, every channel: how the Magora Brain publishes Since this month the Magora Brain treats every piece of content as one canonical post. It is written once, then derived for each channel — the company blog, social networks and messaging channels — with the brand, the format and the media chosen per channel instead of per copy. This page is the first post that travelled the whole path automatically: created in the Brain, published to the homepage channel, and recorded with its public address so analytics can follow it. The same path now carries posts to the other channels as they are connected. If you build content operations for several brands and want one place to write, review and publish, that is what the Brain is for.